Good Journey is an independent organisation operating across the UK. It encourages sustainable travel options by giving people incentives.
Such as discounts or free cups of coffee, if they visit participating attractions and get there by bike, on foot or using public transport.
So if you are considering a day out or a short break and you’re thinking of going by public transport, bike or on foot, then check out these businesses offering you discounts or special offers.
Good Journey is a fairly new initiative, so I am sure there will be other attractions that sign up, check back to see if your favourite attraction has added any offers.
Good Journey Norfolk Offers
Banham Zoo
Location : Kenninghall Road, Banham, Norwich, NR16 2HE
Join us for a wild day out at Banham Zoo. Witness our incredible animals up close during daily feeding talks.
Be captivated by our Birds of the World Display, where macaws, hawks, and owls showcase their natural behaviours.
Explore the Tropical House, home to exotic birds and plants from South America, and embark on an unforgettable journey around Tiger Territory.
Good Journey Offer : 20% off when you arrive by train, bus or bike, showing a train/bus ticket or cycle helmet.
For further information check out Banham Zoo on Good Journey
BeWILDerwood Norfolk
Location : Horning Road, Hoveton, Norwich, NR12 8JW
For a day out in Norfolk, not far from Norwich, visit the award-winning Curious Treehouse Adventure Park, BeWILDerwood, based on the magical series of children’s books written by local author and creator of BeWILDerwood, Tom Blofeld.
Have a wonderful and enchanting family day out at this wild and imaginative adventure park, with magical treehouses and a hint of intriguing characters.
Look out for Swampy, Thornyclod, Vera the Hippopotamuddle, Snagglefang and the BeWILDerbats, the hard to spot Parasquawk and many more, all ready to make your day one to remember.
Good Journey Offer : Free hot drink when you arrive by bus or train. Tickets can be pre-booked on the website or purchased upon arrival.
Bus/Train tickets must be valid for the same day of the visit.
For further information check out BeWILDerwood Norfolk on Good Journey
Blickling Estate
Location : Aylsham, Norfolk, NR11 6NF
There are more than 4,600 acres of parkland to explore at Blickling; including ancient woodland, the Tower that was once used by the 2nd Earl of Buckinghamshire as a grandstand.
The striking pyramidal Mausoleum and those sweeping views over the lake, from which the most beautiful framing of the Jacobean mansion can be enjoyed.
Good Journey Offer : Enjoy 50% off your entry ticket when you arrive by train, bus, bike or foot. Discount applies to entry to Blickling Estate, including the hall, garden and parkland, excluding pre-booked or ticketed events.
For further information check out Blickling Estate on Good Journey
The Bug Parc
Location : Nowhere Lane, Lenwade, Norfolk, NR9 5PD
Bug Parc is a unique zoo showcasing over 200 tropical invertebrates in three visitor centres, together with a large, themed café and gift shop.
With an exciting children’s play area including a jumping pillow, undercover large sandpit and climbing frame, it’s a great day out for all ages.
Good Journey Offer : Free hot drink with entry ticket to the parc for visitors arriving by train, bus, bike and/or foot.
For further information check out The Bug Parc on Good Journey
Cromer Pier & Pavilion Theatre
Location : The Promenade, Cromer, Norfolk, NR27 9HE
Visit the 500 seat theatre, one of only five left in the UK, The Cromer Pier Show “Where the West End meets the seaside” from little ones to grandparents. Opens 1st July to the 30th September.
Eat and drink at Tides Bistro and Pavilion Bar. Outstanding views of the coast and sunsets to die for. Tides Takeaway at the entrance for great food on the move.
Crabbing from the pier is a must, we have all that you need at our perfectly stocked gift shop packed with quality memory makers and “must have essentials”. Dog Friendly, we welcome four legged friends, so the whole family can enjoy a day out together.
Good Journey Offer : OFFER 20% off Cromer Pier Show code GOODJOURNEY1 (you may be asked to produce a valid rail or bus ticket)
For further information check out Cromer Pier & Pavilion Theatre on Good Journey
Deepdale Camping & Rooms
Location : Deepdale Farm, Burnham Deepdale, North Norfolk Coast, PE31 8DD
Award-winning, eco-friendly Campsite and Private Rooms situated on the organic Deepdale Farm, in the village of Burnham Deepdale on the North Norfolk Coast. Great base for exploring the coast by foot, bike and bus.
Good Journey Offer : 10% Discount on Rooms for those arriving by foot, by bike or by bus. Special discounted pitches are available on the campsite for walkers & cyclists wishing to camp.
For further information check out Deepdale Camping & Rooms on Good Journey
Drove Orchards
Location : Thornham Road, Thornham, Hunstanton, PE36 6LS
The Farm Shop sells the best produce Norfolk has to offer and much more besides. Eateries including Eric’s fish and chips and pizza restaurants and Mim’s Gelato ice cream parlour. A plethora of shops on site including clothing, homeware, antiques and an art gallery.
Pick Your Own orchard fruits in season – End July to November. Visitors are free to explore the orchards with a dedicated space to enjoy picnics.
Good Journey Offer : Enjoy a bottle or can of apple juice when you show a valid bus ticket.
For further information check out Drove Orchards on Good Journey
Felbrigg Hall, Gardens and Estate
Location : Norwich, Norfolk, NR11 8PP
One of the most elegant country houses in East Anglia, Felbrigg Hall is a place of surprises and delights.
It is a mixture of opulence and homeliness where each room reflects Felbrigg’s vibrant history, from the stained-glass windows in the Great Hall to Queen Mary’s teapot in the Drawing Room.
The Chinese Bedroom showcases Felbrigg’s rich global collections, including luxury exports traded by the East India Company, and the eclectic displays in the Cabinet Room show collections amassed on a European ‘Grand Tour’.
Good Journey Offer : 10% discount on admission and further 10% discount at Felbrigg Hall’s tea room, available to visitors arriving by train, bus, bike and on foot.
For further information check out Felbrigg Hall, Gardens and Estate on Good Journey
Hemsby Beach Holiday Park
Location : Beach Road, Hemsby, Great Yarmouth, NR29 4HR
Hemsby Beach Holiday Park is located in the traditional seaside resort of Hemsby, just 7 miles north of Great Yarmouth.
From stylish caravans with outdoor decking to luxury lodges with hot tubs you will find the perfect accommodation to suit your family, and with private gated access, Hemsby’s golden sandy beach is just a short walk away.
The park is within easy reach to explore action-packed Great Yarmouth, the historic centre of Norwich, or the waterways of the Broads National Park.
Good Journey Offer : Enjoy 20% off amazing coffee, cookies, cakes and milkshakes in our Coastal Café when arriving car-free, by bus or bike. (NOTE: 20% off your first order only)
For further information check out Hemsby Beach Holiday Park on Good Journey
Holkham
Location : Wells-next-the-Sea NR23 1AB
Stunning coastal landscape meets one of England’s great agricultural estates – with Holkham Hall, an elegant 18th century Palladian style house, at its heart.
Lose yourself in grand state rooms or a tranquil walled garden. Discover the stories of Holkham through an interactive exhibition.
The house is surrounded by rolling parkland with nature trails, ropes course and cycle hire. Children will enjoy the woodland adventure play area, with tree house, high level walkways, rope ladders and zip wire.
Beyond the park walls lie the Holkham National Nature Reserve and beach.
Good Journey Offer : Enjoy 30% off your entry ticket when you arrive by train, bus, bike or foot. Email [email protected] for a discount code and then book via the website. Discount applies to entry to Holkham Hall, Holkham Stories Experience and the Walled Garden. You will need to show your train/bus ticket or bike on arrival.
For further information check out Holkham on Good Journey
National Centre for Writing
Location : Dragon Hall, 115-123 King Street, Norwich, NR1 1QE
National Centre for Writing is a contemporary literature house in the heart of England’s first UNESCO City of Literature, committed to the transformative power of stories for personal, social and community development.
The year-round programme offers opportunities to connect, learn and be inspired through innovative collaborations, events, festivals, residencies and activities for writers, literary translators, and readers.
Good Journey Offer : Enjoy a free drink on arrival at NCW events (wine, beer, soft drink) when you arrive by train, bus, bike or foot.
For further information check out National Centre for Writing on Good Journey
Norwich Cathedral
Location : The Chapter Office, 65 The Close, Norwich, NR1 4DH
For more than 900 years, Norwich Cathedral’s spire has risen high above the city’s skyline and its ancient architecture echoes with stories.
From its beginnings as a Benedictine monastery to its role as a modern-day Cathedral, there is so much to explore.
Good Journey Offer : Free admission, donations welcome.
For further information check out Norwich Cathedral on Good Journey
Pensthorpe Natural Park
Location : Pensthorpe, Fakenham, Norfolk NR21 0LN
Roam through 700 acres of wetlands, woodlands and wildflower meadows. Discover four contrasting gardens, created by designers including Piet Oudolf.
There’s a trailer tour and a Wader Aviary to get you close up the the fascinating birds and animals of the reserve.
Pensthorpe also runs conservation projects to protect red squirrels, cranes, corncrakes and turtle doves.
Kids will love our award-winning eco indoor and outdoor play areas and everyone will love the 50 flamingos!
Good Journey Offer : Enjoy £4 off (£3 off senior/child) when you arrive car-free with a valid bus ticket or bike. If you have a senior bus pass, please ask the bus driver for a travel receipt.
For further information check out Pensthorpe Natural Park on Good Journey
RAF Air Defence Radar Museum
Location : Birds Lane, Neatishead, Norfolk, NR12 8YB
Step inside the country’s only original Cold War Operations Room, which was once the frontline of Britain’s air defences.
Explore the world’s longest operating radar station, including over 20 rooms packed full of interactive exhibits chronicling the history of UK air defence up to the present day.
Learn how radar changed the course of the Battle of Britain in our WWII plotting room. Take the controls of a Jaguar ground-attack jet and sit in the cockpit of a Tornado
Good Journey Offer : Car-free visitors arriving on foot, by bike or public transport can take advantage of a free hot drink from the café.
For further information check out RAF Air Defence Radar Museum on Good Journey
Richardson’s Boating Holidays
Location : Stalham Boatyard, The Staithe, Stalham, Norfolk, NR12 9BX
Good Journey Offer : Enjoy 20% off amazing coffee, cookies, cakes and milkshakes in our Marina Café when arriving car-free, by bus or bike. (NOTE: 20% off your first order only)
Explore the stunning Broads National Park from the water with Richardson’s Boating Holidays.
The Broads National Park is Britain’s finest and best-loved boating holiday location.
With stunning scenery, unique access to wildlife, and historic watermills and windmills, as well as a delicious range of pubs and restaurants to enjoy.
For further information check out Richardson’s Boating Holidays on Good Journey
Richardson’s Day Boat Hire
Location : The Rhond, Hoveton, Norwich NR12 8UE
Discover the Broads National Park from the water. Spend a day out on the Broads in one of their easy-to-drive day boats with a fully fitted canopy.
They have a variety of boats that can seat between 2-8 people and are available by the hour, day, or evening.
Visit pretty Broadside villages such as Wroxham, Coltishall, Horning, Potter Heigham and Ranworth and enjoy stopping off at some of the best pubs, tearooms and delis in the Broads!
Good Journey Offer : Enjoy 5% off day boat hire when you arrive car-free, by train, bus or bike.
For further information check out Richardson’s Day Boat Hire on Good Journey
Sainsbury Centre for Visual Arts
Location : University of East Anglia, Norfolk Road, Norwich, NR4 7TJ
The Sainsbury Centre is a genre-defying art museum, inviting you to meet and interact with art in ways you’ve never experienced in a museum before.
From embracing an artwork to becoming an artwork yourself, the centre’s brand-new interventions break down the barriers of how we conventionally experience a museum and allow us to form deeper and more meaningful connections with art.
Good Journey Offer : Enjoy 10% off in the shop when you travel car-free. With a ‘Pay If and What You Can’ ticketing system, the centre makes for a perfect day out.
For further information check out Sainsbury Centre for Visual Arts on Good Journey
Sea Life Great Yarmouth
Location : Marine Parade, Great Yarmouth, Norfolk, NR30 3AH
ROCKPOOL EXPLORER EXPERIENCE – Discover the incredible creatures that have adapted to live in the shallow pools of our coasts. Plus every explorer has the chance to touch a Starfish!
OCEAN TUNNEL – Our amazing tropical ocean display and tunnel holds 250,000 litres of natural seawater where you can see our largest inhabitants
MEET OUR HUMBOLDT PENGUINS – Interact with our playful Humboldt Penguins as they swim and socialise together
JELLY INVADERS – Go on a journey into the fascinating world of jellyfish. Be mesmerised by enchanting jellyfish as they dance around, where multi-coloured lights emphasise their beauty and create a uniquely stunning experience!
Good Journey Offer : Enjoy 2for1 on entry with a valid train ticket and printed voucher.
For further information check out Sea Life Great Yarmouth on Good Journey
Sea Life Hunstanton
Location : Seagate Road, Hunstanton, Norfolk, PE36 5BH
There is so much to sea at SEA LIFE Hunstanton! Dive in and you’ll discover…
Penguin Beach – Learn how to waddle with our mischievous and adorable Humboldt penguins
Inca Terns – Watch out for ‘the birds with moustaches’ as they fly and dive above your head!
Otter River – Venture to our outdoor zones and see our Asian short-clawed otters splash about and snack on their favourite treats – peanuts!
Good Journey Offer : Enjoy 2for1 entry with a valid train ticket and printed voucher.
For further information check out Sea Life Hunstanton on Good Journey
Sheringham Park
Location : Upper Sheringham, Norfolk, NR26 8TL
Spend a day at Sheringham Park visiting the Repton exhibition and exploring 1000 acres of varying habitat including woodland, parkland and cliff top.
Picnickers are welcome and families can enjoy buggy-friendly paths, den building and bug spotting areas. Look out for more wildlife with 3 species of deer alongside a wide variety of birds and butterflies.
Good Journey Offer : 10% discount in Sheringham Park’s café, available to visitors arriving by train, bus, bike and on foot. Plus save £6.50 on car parking (if not a member).
For further information check out Sheringham Park on Good Journey
The Shoebox Experiences
Location : 21-23 Castle Meadow, Norwich, Norfolk NR1 3DH
The Shoebox Experiences delivers exciting, unique experiences where customers can make great memories together.
Hidden below Castle Meadow surrounding the Norman castle, join us for a fascinating tour of the historic hidden street and under croft lying beneath The Shoebox.
Good Journey Offer : Bookings must be made in advance online, using promo code GOOD10. You will need to show your bus/train ticket on arrival, or be able to confirm you have travelled by bike or on foot for your journey.
Valid on the Norwich’s Hidden Street Tour, Sun-Fri inclusive.
For further information check out The Shoebox Experiences on Good Journey
True’s Yard Fisherfolk Museum
Location : North Street, King’s Lynn, PE30 1QW
True’s Yard is a socially driven tourist attraction, community hub and education centre located in the North End of King’s Lynn.
The Museum aims for visitors to discover and enjoy King’s Lynn’s North End past and present through its remarkable heritage assets.
At its heart is the last surviving fisherfolk yard with two late 18th century cottages, which are grade 2 listed buildings. There is also a Victorian smokehouse and fishing boat on site.
Good Journey Offer : Enjoy 50% off the current entry price, with proof you arrived by train, bus, bike or foot. (Therefore adults £1.75, concessions and children £1.50.)
For further information check out True’s Yard Fisherfolk Museum on Good Journey
Watatunga Wildlife Reserve
Location : Watlington Road, King’s Lynn, Norfolk, PE33 0RG
Multi-award-winning west-Norfolk wildlife reserve, with Self-drive electric buggy tours with expert guides.
Europe’s largest collection of endangered deer and antelope, its also a fantastic inter-generational staycation safari, situated between King’s Lynn and Downham Market.
Good Journey Offer : Enjoy 20% off off-peak buggy tours with the code GOODJOURNEY when everyone arrives by foot or bike.
For further information check out Watatunga Wildlife Reserve on Good Journey
Wroxham Miniature Worlds
Location : Station Business Park, Horning Road West, Hoveton, Norfolk, NR12 8QJ
Wroxham Miniature Worlds is the UK’s largest indoor modelling attraction, perfect for families of all ages.
With model railways depicting scenes from around the world, retro video games, slots cars, LEGOTM displays, handmade dolls’ houses and toy collections through the ages, there really is something for everyone!
Good Journey Offer : Enjoy 20% off entry when you travel by train or bus. This discount cannot be used in conjunction with any other offer or promotion. Purchase your ticket at the admissions counter on the day showing a valid train or bus ticket to claim the discount.
For further information check out Wroxham Miniature Worlds on Good Journey
Good Journey Suffolk Offers
Framlingham Castle
Location : Church Street, Framlingham, Suffolk, IP13 9BP
Surrounded by parkland and a picturesque lake, Framlingham Castle was once a stronghold of the powerful earls and dukes of Norfolk.
Muster your courage to conquer the spectacular wall walk to admire stunning views over the town and countryside.
Uncover stories of ambitious barons a Tudor queen and Georgian poorhouse children as you explore centuries of history in the interactive exhibition.
Good Journey Offer : Enjoy 25% off entry when you arrive car-free, with valid train or bus ticket or bike (from 1st April 2023).
For further information check out Framlingham Castle on Good Journey
Ivy Grange Farm Yurts
Location : Butt’s Rd, Halesworth IP19 8RN
Glamping is really glam (but also wild) at Ivy Grange Farm, where you can sleep in a beautiful Suffolk yurt, have a candlelit shower in the trees and a campfire under the stars.
Borrow bikes and cycle the country lanes to Southwold, or visit Holy Trinity church in marsh-circled Blythburgh with its carved medieval angels on the ceiling.
Good Journey Offer : Enjoy £12 off the cost of your stay when you arrive by train, bus, bike for foot.
For further information check out Ivy Grange Farm Yurts on Good Journey
Good Journey Essex Offers
RHS Garden Hyde Hall
Location : Creephedge Lane, Chelmsford CM3 8ET
Set in the heart of rural Essex, RHS Garden Hyde Hall’s glorious hilltop location offers sweeping panoramic views and wide open skies.
Pack your picnic blanket and come join us for some quality time in the garden.
Good Journey Offer : Enjoy 30% off entry when you arrive by bus, bike or foot.
For further information check out RHS Garden Hyde Hall on Good Journey
RSPB Rainham Marshes
Location : New Tank Hill Road, Purfleet, RM19 1SZ
Rainham Marshes is a haven for all kinds of wildlife – birds, water voles, dragonflies and more – to explore on foot or by bike.
There are a number of hides which give great views of wildlife, even without binoculars – but you can also buy or hire a pair.
You’ll find a cafe, shop and bike hire at our Visitor Centre. Children will enjoy the adventure and toddlers playgrounds and climbing boulders, as well as family activities and events.
Good Journey Offer : Enjoy 50% off entry when you arrive car-free and show a valid train or bus ticket or bike. And enjoy 10% off in the café when you come by train, bus or bike – a thank you for RSPB members too, who already enjoy free entry.
For further information check out RSPB Rainham Marshes on Good Journey
Southend Pier
Location : Western Esplanade, Southend-on-Sea, Essex, SS1 1EE
The world’s longest pier is so long that it has its own mini railway to reach the end.
Explore the museum, play crazy golf, watch out for wildlife, or take a boat tour.
Good Journey Offer : Enjoy 2for1 entry with a valid train ticket and printed voucher.
For further information check out Southend Pier on Good Journey
East Anglian Railway Museum
Location : Chappel Station, Colchester, Essex CO6 2DS
Discover the history of railways in the East of England at this family-friendly working museum.
Get up close to vintage carriages, steam and diesel locomotives and explore the restoration shed and working signal boxes.
Enjoy the railway carriage cafe. Check the website for special vintage, steam and classic car events and beer festivals.
Good Journey Offer : Enjoy 10% off museum entry when you arrive car-free and show a valid train or bus ticket or bike.
For further information check out East Anglian Railway Museum on Good Journey